Explain, in one paragraph, how your product should be marketed in relation to meeting the needs and wants of your persona. Include the features and benefits of your chosen product that directly address your persona's needs and wants. 

 

PRODUCT semisweet chocolate baking chips TARGET MARKET RESEARCH My target market is: The target market for my product is middle-aged women with or without at least one child. DEMOGRAPHIC CHARACTERISTICS Age: 30-40 Gender: Female Income level: 20k-75K annual salary Parental status: Without children/With children (ages 2-15) PSYCHOGRAPHIC CHARACTERISTICS Hobbies/Interests: Potential buyers of semisweet chocolate baking chips are likely to have a passion for baking, cooking, or gourmet food, as well as someone who enjoys spending time with family. Wants: Quality-tasting semisweet chocolate chips that are reasonably priced. Current product-related buying behavior: We would be engaged in promotional activity with price reductions or discounts for volume purchases. Goals: To attract those passionate about baking who use chocolate chips in their recipes regularly. Product-related preferences: Prefers our brand of semisweet chocolate chips because of the great taste and affordable price. Shopping preferences: Perfers to shop in retail stores after work or on weekends. Lifestyle: Tends to have a busy lifestyle with work and family.