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Explain the benefits and disadvantages of market segmentation. QUESTION 2 At the start of a project, a 'scope and definition' document must be prepared.

Explain the benefits and disadvantages of market segmentation. QUESTION 2 At the start of a project, a 'scope

Explain the benefits and disadvantages of market segmentation. QUESTION 2 At the start of a project, a 'scope and definition' document must be prepared. Briefly explain ten elements of the project to be included in this document.

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