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Explain the benefits of co-branding and co-marketing. Provide an example of each in your response. Using a homogeneous product, such as screws, as an example,

Explain the benefits of co-branding and co-marketing. Provide an example of each in your response.

Using a homogeneous product, such as screws, as an example, explain what type of production (mass, flexible or customer-driven production), production process (continuous or intermittent) and production layout (process, product, fixed or customer) would be most appropriate for its production. (10 marks)

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