1. Explain the challenges Radisson faces in managing heterogeneity
2. Explain how Radisson has responded to these challenges.
3. Explain the meaning of the terms: intangibility, inseparability, perishability and heterogeneity in THE contexts.
4. Why might heterogeneity be valued by many THE customers and what challenges might this present for THE managers?
5. Explain why perishability is affected by the difficulties of changing supply in the short-to-medium term in many THE settings.