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Explain the changes that have occurred in television advertising over the last 40 years. How have they affected the way marketers use television as an
Explain the changes that have occurred in television advertising over the last 40 years. How have they affected the way marketers use television as an advertising medium? 
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Management Fundamentals Concepts, Applications and Skill Development
Authors: Robert N. Lussier
7th edition
978-1506332109, 1506332102, 1506303277, 978-1506333281, 1506333281, 978-1506303291, 1506303293, 978-1506303277
