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Explain the concept of a marketing profitability analysis. What is the 80-20 principle, and how does it apply to sales performance evaluation? If a firm's

Explain the concept of a marketing profitability analysis.
What is the 80-20 principle, and how does it apply to sales performance evaluation?
If a firm's volume is increasing each year by a satisfactory percentage, is there any reason for the firm to go to the expense of a volume analysis?

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