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Explain the concept of Brand Equity and how to build it. Explain at least 2 competitive marketing strategies.
Explain the concept of Brand Equity and how to build it.
Explain at least 2 competitive marketing strategies.
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Step: 1
Brand Equity Brand equity refers to the value and strength of a brand in the market It represents the intangible assets and reputation that a brand possesses which can influence consumer preferences p...
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Business
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
8th Canadian Edition
133354261, 978-0133354263
