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Explain the concept of customer lifetime value (CLV) and how and why should (shouldn't)use it.

Explain the concept of customer lifetime value (CLV) and how and why should (shouldn't) use it.

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Customer Lifetime Value CLV is a metric that represents the total value that a customer brings to a business over the entire duration of their relationship It is a measure of the net profit that a com... blur-text-image

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