Explain the concept of effective brand/category management and the importance of marketing to brand success.? Based on
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Question:
Based on a wristwatch brand (Rolex), appraise the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may, however be illuminated using examples from other companies. Prepare: Content & Recommendation. (one thousand words)
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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