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Explain the concept of market positioning. How does it differ from segmentation and targeting? Discuss the challenges a company might face when trying to establish
Explain the concept of market positioning. How does it differ from segmentation and targeting? Discuss the challenges a company might face when trying to establish a consistent positioning in various international markets
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Fundamentals Of Project Management
Authors: Dr. Obi Obata
1st Edition
9798849596822
