Explain the concept of positioning. Give an example of a situation in which a company had to reposition its product or brand. (20 marks) You need to research an actual company and explain why the company had to reposition its product or brand.

Explain the concept of positioning. Give an example of a situation in which a company had to reposition its product or brand. ( 20 marks) You need to research an actual company and explain why the company had to reposition its product or brand