Question
Explain the Diffusion Theory and Innovation Theory. How are the two theories connected? How do opinion leaders play a role in the two-step flow of
Explain the Diffusion Theory and Innovation Theory. How are the two theories connected? How do opinion leaders play a role in the two-step flow of information? Give me an example that some idea gets popular because opinion leaders helped loosen the soil and sow the seeds? How did the "Four Minute Men" play a role in enlisting support for Wilson's war policy in 1917?
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Essentials Of Business Research Methods
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
4th Edition
0367196182, 978-0367196189
