Question
Explain the FIVE (5) stages of Product Life-Cycle for any product in a market with suitable marketing mix strategies to be strategized on each stage.
Explain the FIVE (5) stages of Product Life-Cycle for any product in a market with suitable marketing mix strategies to be strategized on each stage. (25 marks)
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
