Explain the following by taking a multinational automobile company on Innovation and Design Thinking:

Company Name: UBER

1. Discuss with company's ridesharing success platform some of the critical factors which can be factored into determining whether it is an advantage to enter a market early or late.

2. "If customer needs are well understood, it is more feasible to enter the market earlier" - explain in detail with specific to the company selected successful ridesharing platform.

3. "Increasing returns suggests that timing of entry can be very important" - explain in detail with specific to the company selected successful ridesharing platform.

4. "A firm with fast-cycle development processes can be both an early entrant and can quickly refine its innovation in response to customer feedback - explain in detail with specific to the company selected successful ridesharing platform