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Explain the following metrics and suggest tools that a marketer can use to measure each metric. Clicks Click-Through Rate (CTR) Engagement (social interactions) - questions/replies/comments
- Explain the following metrics and suggest tools that a marketer can use to measure each metric.
- Clicks
- Click-Through Rate (CTR)
- Engagement (social interactions) - questions/replies/comments or shares, retweets, reposts, and regrams to name a few.
- Engagement Rate
- Hashtag Performance
- Organic Likes
- Paid Likes
- Reach
- Sentiment
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heres an explanation of the marketing metrics you mentioned along with suggested tools to measure each Clicks Definition The number of times users physically click on a link button or image in your ma...
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
