- Explain the general area (town, city) where your business will be located, and describe the surrounding population of potential customers (provide numbers). - Describe any other factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services. Site and location are not the same thing. Suggested length: 200-300 words. SITE - Describe the site of your business, including any relevant details such as parking, neighbouring firms, visibility, and trafc (provide numbers). - Explain why this choice of a site is appropriate for what you are selling and appropriate for the customer groups to whom you are selling. Suggested length: 200-300 words. SITE EXPENSES - Outline the major provisions of the lease including square footage, all rental and maintenance fees, renewal terms and utilities costs (provide costsumbers). Usually, startups do not buy their site, they rent. - Provide SCREEN PRINTS ofANY real estate listings that you are using to support your numbers. These go in the appendices. Or - If your business is home-based, calculate what percentage of the home (square footage) will be used exclusively for business purposes. Explain the ownership or leasing arrangements of the home (provide costsfnumbers). Suggested length: 200-300 words