Explain the importance of consistent branding. Next, give an example of a brand or company you feel does an effective job in carrying through it's brand identity through its IMC campaign components such as their website, TV commercials, print ads, radio ads, outdoor ads, search engine ads, social media, mobile promotions, etc., to the "point of sale" experience which could be online and/or in-store. Your example(s) must be "new" and not a reiteration of the example(s) discussed in class or in the video recordings otherwise points will be deducted for lack of originality. The application of sources/citations are mandatory. You must reference your sources within your assignment and include the URLs at the end. Students will lose points if sources are not clearly integrated within the assignment and URLs are just added at the end. See rubric for details.