$$ Explain the importance of managing channel conflict within the distribution channel system.

$$ Discuss the impact of online channels across various industries.

$$ Explain key components of the value$-$pricing approach, including the role of marketing

$$ Discuss pricing strategies using the value pricing approach

$$ Identify tools a firm can use to customize prices for different customers

$$ Describe factors that will influence a customer$$s level of price sensitivity

$$ Understand considerations around demand elasticity and pricing

$$ Calculate the impact of margins on pricing and profitability