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Explain the importance of the marketing mix the 4 P's and describe and discuss the 4 C's.
Explain the importance of the marketing mix the 4 P's and describe and discuss the 4 C's.
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Basic Marketing A Marketing Strategy Planning Approach
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
19th edition
78028981, 978-0078028984
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