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Explain the role and significance of marketing channels and supply chains as they pertain to your product. Please be specific. Identify the intensity of marketing

  1. Explain the role and significance of marketing channels and supply chains as they pertain to your product. Please be specific.
  2. Identify the intensity of marketing coverage you will use for your product (intensive, selective, etc.). Why have you chosen that type of coverage? Please be specific.
  3. Will you be using direct or indirect channel (or both) and why did you make that choice?

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