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Explain the role and significance of marketing channels and supply chains as they pertain to your product. Please be specific. Identify the intensity of marketing
- Explain the role and significance of marketing channels and supply chains as they pertain to your product. Please be specific.
- Identify the intensity of marketing coverage you will use for your product (intensive, selective, etc.). Why have you chosen that type of coverage? Please be specific.
- Will you be using direct or indirect channel (or both) and why did you make that choice?
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The Foundations Of Information Systems Research And Practice
Authors: Andrew Basden
1st Edition
131763330X, 9781317633303
