1. Explain the role of 'Jurisdiction clause' and how does it help in resolving disputes. Why 'arbitration' is the most convenient method of resolving disputes?
2. Why would you use 'secondary information'? Describe the sources and limitations of these data.
3. What is a 'Total Product' and describe its relevance for global marketing efforts? Describe the Issue of 'standardized versus adapted products. In what situations 'standardization' approach will be justified?
4. Describe the factors affecting price determination. How government actions can affect pricing decisions?
5. What are the various problems a firm faces in promoting products overseas? How 'culture' affects promotion decisions?