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Explain the role that each of these elements plays in Company's digital brand analysis. 1. Brand share 2.Brand Audience 3, Brand Consumer Alignment
Explain the role that each of these elements plays in Company's digital brand analysis.
1. Brand share
2.Brand Audience
3, Brand Consumer Alignment
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Managerial Economics and Business Strategy
Authors: Michael Baye, Jeff Prince
8th edition
9780077802615, 73523224, 77802616, 978-0073523224
