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Explain the significance of brand consistency and integrity in the hospitality industry, and how it contributes to customer satisfaction and loyalty. Discuss the challenges and

Explain the significance of brand consistency and integrity in the hospitality industry, and how it contributes to customer satisfaction and loyalty. Discuss the challenges and strategies involved in evaluating and adapting global standards to ensure local appropriateness. Provide examples to support your answer. (10 marks) Answer text Rich text editor

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