explain the Store layout & Navigation (The 'store layout' in terms of an online retailer refers to the
the layout of each page on that website, as well as the 'links' (or navigation process) to move from page to page) of Charles & Keith, and Pedro's website 

2. explain the Online product display in Charles & Keith, and Pedro's website 

3. explain the Checkout system in Charles & Keith, and Pedro's website 

(Checkout system includes Limiting the steps required to complete the transaction process, security, shipping, payment options) 

4. explain the The Online Customer Journey "Layers" and Touchpoints (SEO, Product page, order confirmation, newsletter, and homepage) of Charles & Keith, and Pedro's website 

5. Strenght and weakness of 7C'S from Charles and Keith website compared to pedro.