Question
Explain the unique challenges faced by marketers of financial service like after pay that are caused by the nature of services (and financial services specifically).
Explain the unique challenges faced by marketers of financial service like after pay that are caused by the nature of services (and financial services specifically).
Using the following framework --> ServQual a tool for understanding Financial Services marketing challenges
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Corporate Treasury And Cash Management
Authors: Robert Cooper
1st Edition
1349512699, 9781349512690
