• Explain the value of relationship marketing
• Describe what customer relationship management is and its strategic value

Building Relationship Strategies to Maintain Competitive Advantage

This portion of your paper is a continuation of your strategic marketing analysis plan from previous weeks. You only need to submit this portion of your plan.

For your chosen company/product, discuss how you plan to engage your customers through relationship marketing. Describe which CRM strategies you will incorporate, and provide details that establish how this will lead to effective relationship building above what your competitors are doing.