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Explain these concepts briefly (at least 4-5 relevant statements are required). (Marks = 10) I. A marketing instructor wants to discuss the concept of product

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Explain these concepts briefly (at least 4-5 relevant statements are required). (Marks = 10) I. A marketing instructor wants to discuss the concept of product level with an example of personal care product. Chose a personal care product and describe it with respect to product level to help marketing manager in finding suitable example. II. Product life-cycle is the process a product goes through its life-cycle. Draw product life cycle and placate following products under suitable place a. TV Cable Connection b. Air pods C. Smartphones d. Landline Phones e. Online education III. Air University School of Management (AUSOM) want to conduct SWOT analysis before laughing new program of tourism management. Outline SWOT analysis for AUSOM which may facilitate in decision making. IV. Draft an Integrated Marketing Communication (IMC) for newly launched BS hospitality management. V. The BCG Matrix is a corporate planning tool that identifies four types of portfolio. Choose any of the leading fast moving consumer good company and categories its offering into BCG matrix

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