Explain this figure from Lee's book.  Be sure to provide a discussion on both perceptions as well as outcomes, and follow-on margin improvement projections by Lee. Next, apply this figure to a hypothetical healthcare delivery example.  Be as descriptive as possible in your explanation here, being sure to also include any dimensions of quality references as applicable.

 

Perceptions Revenues go up Market share increases Customers sing our praises PERFORMANCE IMPROVEMENT Processes improve Outcomes Productivity improves Costs go down Margin Improves