Question
Explain to a recent recruit to your research agency the relationship and connections between a research issue (problem or opportunity), research questions (RQ's), information needs,
Explain to a recent recruit to your research agency the relationship and connections between a research issue (problem or opportunity), research questions (RQ's), information needs, and the contents of focus groups and in-depth interview guides.Any advice?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
