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. Explain what is meant by IMC and what are the steps to it? 2. Air Asia is one of the organizations which is familiar

. Explain what is meant by IMC and what are the steps to it? 2. Air Asia is one of the organizations which is familiar in Malaysia. It provides incredibly low fares for people to fly. As a marketing executive for Air Asia, you are required to plan a strategy by using the SEVEN steps to accomplish company's goals.

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