1. Explain what is problematic in relation to the use of the source in the following example and show how the problem might be fixed.

James L. Adams (1991) describes market pull as follows:

The business world is fond of the theory that technology responds to the market by providing what people want. This is often referred to as market pull, as opposed to technology push. Certainly, evidence can be found for this view. The supersonic transport has been a commercial failure simply because people dont want to cross the ocean that fast badly enough to pay the price. Many inventions have no effect, as can be seen by looking through the file of U.S. patents. This philosophy might be called customer determinism. (p. 271)