Explain What is the current state of CRM?

1. Provide an overview of the client's current CRM strategy (remember Strategic CRM from the beginning of the semester?) and craft the client's value proposition.

2. What does the competitive landscape look like?

3. Identify the key players?

4. Create competitive positioning matrix based on the client's value proposition in relation to their competitors.

ADDITIONAL INFORMATION OF THE CLIENT THAT MAY HELP YOU.

https://ecodirectkoffie.com

EDK's current value proposition is that they are a one-stop-shop for coffee roasters, with a focus on quality and customer service. They offer a wide range of products and services, including green coffee beans, roasted coffee beans, coffee equipment, and training.

Organizational structure of EDK:

If guess, the organisation structure could be hierarchy and matrix style combined.

There would be some separate department for quality control, sales, marketing, IT, logistics (shipping and delivery), administration and human resource.All the departments are under Board of Management that is overseen by Michael McLaughlin, the president.

Assumptions:

Trademark, technology (use of blockchain and app where buyerscan book their orders), and manufacturing process are provided byFarmersDirectCoffee. Eco Direct Koffie, being its North American provider, is granted the right to use these in penetrating the Canadian coffee market.

The Coffee Journey: FarmersDirectCoffee is in charge of the first 3 phases -Growing & Harvesting, Processing, and Shipping while Eco Direct Koffie oversees the Blending, Roasting, and Packing for clients in North America.