1. Explain whether or not you maintain what you wrote in Module 2. More specifically, knowing what you know now, would you still make the proposal for innovation that you made in your original brief? Do you still feel that the implications you suggested are accurate? Use what you have learned in the course to explain any changes you would or would not make and your rationale for your choice.
2. Cadbury - Chocolate Croissant

Cadbury is carrying on its long-standing legacy of innovation into the 21st century with the launch of a chocolate croissant variety of its signature product. The classic croissant has been given a modern makeover in the form of the chocolate croissant, which has a delectable chocolate filling in place of the more common pastry cream filling. The chocolate croissant is a delectable and decadent dessert that is suitable for every event you could imagine. The want for anything sweet may be easily satisfied with a chocolate croissant, which can serve either as a quick snack or an indulgent dessert.

The chocolate croissants sold by Cadbury are produced with only the highest quality ingredients, such as a decadent chocolate filling, light and airy croissant dough, and a light coating of sugar. Additionally, the chocolate croissant may be ordered in a number of chocolate varieties, such as milk chocolate, dark chocolate, or even white chocolate. Cadbury's latest and greatest confection, the chocolate croissant, is a delectable and forward-thinking new product that is certain to become a fan favorite among those who like chocolate.

The implications of this proposal would be positive for Cadbury, as it would allow the company to expand its customer base and increase its sales. Additionally, it would also have positive implications for Cadbury's international reputation, as it would be seen as an innovative and forward-thinking company.

The main implication of this proposal would be that it would require Cadbury to invest in new manufacturing equipment and processes, as the company does not currently produce croissants. Additionally, it would also require investment in marketing and promotion, in order to raise awareness of the new product(Sherman, 2021).

Furthermore,Cadbury would have to devote a large amount of their time and resources in order to successfully launch the chocolate croissant. In order for the corporation to successfully launch this new product, it will need to make investments in new production lines as well as marketing efforts. In addition to this, unique packaging would be required in order to separate the chocolate croissant from the various other varieties of pastries.

As stated, there is a huge market recently and demand for croissants among consumers. The snack is considered to be a mess-free product for when you are on the go and require a good filling appetite meal.