1. Explain why electronics and pharmaceuticals manufacturers may use customer-driven marketing.

Answer:

1. What role does the marketing mix (4Ps) play in positioning?

1. Identify the major social criticisms of marketing.

1. Explain the impact of the baby boomers, Generation X, and Millennials on today's marketing strategies.

1. Briefly explain the following statement: "Too much information can be as harmful as too little."

1. A consumer's behaviour is influenced by social factors, such as the consumer's small groups, friends, and family. Explain how these social factors influence consumption and why they are important to marketers.

1. Why and how do businesses segment their markets?

1. Services are characterized by four key characteristics. Name and describe these four characteristics.

1. How can service providers use a differentiated offer, delivery, and image to avoid competing solely on price?

1. How would you effectively market something to yourself?