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Explain why it is so important for a business owner to understand the concept of price elasticity of demand when pricing their goods and services.
Explain why it is so important for a business owner to understand the concept of price elasticity of demand when pricing their goods and services. Do you have any plan to have your own small business in the future? If you do, please share how you might price your products regarding the price elasticity of demand for those products
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
