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Explain why the ad below worked spectacularly WE In changing Ayls's fortunes In the rental car market. You must demonstrate a dear understanding of the

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Explain why the ad below worked spectacularly WE" In changing Ayls's fortunes In the rental car market. You must demonstrate a dear understanding of the ooncepts and theories related to the formation of attitudes when consumer effort is high In formulating your answer. Amongst others, you should [a] Identify the basis of attitude formation {cognitive or affective} and Justify your

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