Explore where the line is between harmlessly implying that someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.

Consider the impact information on a product's supply chain might have in this context? Should, for example, a celebrity endorses a product if the product's manufacturing depends upon a supply chain with a negative impact on the environment, for example? Suppose the product itself relies upon ethical suppliers, but other products in the organization's supply chain might not? Any change?