Explore your perspectives on the coupling of marketing and business strategies from both definitional and functional points.

To begin, deconstruct the definitions of marketing offered by Drucker (1954 and 1973) and the American Marketing Association into its key elements.

1. What is the continuity of thought and context in these ideas
2. What do they have in common and how do they differ - in scope, the substance, and in emphasis?

Assess each of the "Post Marketing Concept Approaches" from the eText with regard to their suitability to individual competitive strategies. As an example, determine the marketing concept appropriate for cost leadership strategy and make the arguments in support of your perspectives.

reference:

Joshi, A., & Gimnez, E. (2014). Decision-Driven Marketing. Harvard Business Review, 92(7/8), 64-71.