Express Value's business model is simple. They seek to offer convenience, speed of service and money. One journalist described Express Value as 'Ryanair but with manners'. Express Value spe staple items, such as food, beverages, toilet paper, and other inexpensive household items. Ma products are own brands, with the number of other brands usually limited to a maximum of tw item. This increases sales for each item and allows Express Value to operate from shops smaller