External Analyses:

1. Identify the most influential factors in the Social, Technological, Economic, Ecological, Political, and International environments of Walt Disney

2. Identify the industry where Walt Disney operates, applying Porter's Five Force model evaluating influences of each force, profitability, and competitive environment of the industry

Internal Analyses:

3. Identify direct and indirect competitors of Walt Disney

4. Each individual choose 2 techniques from the SWOT, VCA, RBV, and 3-circle analysis analyzing the case company