‘External Analysis’ you need to use the relevant tools from the Industrial Economics view to explain the industry the company operates in. Porter's Analysis decisions are: 1. Competition in the industry 2. Potential of new entrants into the industry 3. Power of suppliers 4. Power of customers 5. Threats of substitute products Information about Porter analysis: https://www.investopedia.com/terms/p/porter.asp The industry of the company's name: Cargojet