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External environmental analysis helps organisations to understand the expected future growth and profitability of the industry and their drivers in the future. Ansoff explained five
External environmental analysis helps organisations to understand the expected future growth and profitability of the industry and their drivers in the future. Ansoff explained five levels of turbulence in an organisation's environment, known as the environmental turbulence model. Discuss each level of turbulence and give an example of industries operating in each of the five types of turbulent environments
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