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External environmental assessment: a. Informs managers about the level of profitability in an industry b. Assists strategists in understanding differences in profitability across different industries
External environmental assessment: a. Informs managers about the level of profitability in an industry b. Assists strategists in understanding differences in profitability across different industries c. Consists of general/macro forces analysis, Porter's Five Forces analysis, and competitive set analysis d. Is a critical step in understanding Key Success Factors (KSFs) e. All of the above
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