External Persuasive Message

This assignment is to write a persuasive message to an external audience. In the table below, you need to follow the far right column (external) and include the parts of persuasive message which include the far left column (disregard the middle column labeled "Internal Messages") Pick one of these scenarios to write about 1) You are a salesperion at a Toyota dealer. Write a letter to previoun Toyota ownes about the new inventory on your car lot: 2) Fncourage your customers that have not been active on your online store to make a purchase using a coupon code, ete. 3) Ack individuals to support you at the upcoming fundraiser to support the local animal whelter. 4) Findorse or nominate a candidate for an awand. 5) Imvite a customer to request a sample or mote information. 6) Write your bose and request a rifise or promotion. Create this message as an e-mail including a date, who it's to, subject line, and any file names you would atrach, etc: You will upload it as a Word document. If you want to fake like vou are attaching an attachment, do so like this: Date: If you want to fake like you are attaching an attachment, do so like this: Dite: To: From: Date: Subject: Attachment: Submit a Word document to me via Carvas. This assignment is worth 20 points. TABLE 10.9 Components of Internal and External Persuasive Messages \begin{tabular}{|c|c|c|} \hline & Internal Messages (Typically for Ideas) & \begin{tabular}{l} External Messages (Typically for Products and \\ Services) \end{tabular} \\ \hline Attention & Overview of a business problem & Catchy statement \\ \hline Need & Description of a business problem & \begin{tabular}{l} Description of unmet needs or wants of your \\ customers \end{tabular} \\ \hline Solution & \begin{tabular}{l} Description of how your idea or policy addresses the \\ business problem \end{tabular} & \begin{tabular}{l} Description of how your product or service benefits \\ customers \end{tabular} \\ \hline Rationale & \begin{tabular}{l} Elaboration about why your idea or policy is the best \\ option \end{tabular} & \begin{tabular}{l} Elaboration about why your product or service will \\ benefit the customer \end{tabular} \\ \hline Appreciation & \begin{tabular}{l} Appreciation for decision makers' perspectives and \\ resistance to your ideas \end{tabular} & \begin{tabular}{l} Recognition of customers' resistance to your \\ product or service \end{tabular} \\ \hline \end{tabular} Sobmit Assigrment In Progress NEXT UP: Submit Assignment View Rubric Assignment Rubric Persuasive Message 1 NEXT UP: Submit Assignment \begin{tabular}{|c|c|c|c|} \hline \begin{tabular}{l} Completeness \\ yimengerdescribtian \end{tabular} & \begin{tabular}{l} 5 pts \\ Assignment is complete based on \\ prompt. \end{tabular} & \begin{tabular}{l} 3 pts \\ Assignment is mostly complete \\ based on prompt. \end{tabular} & \begin{tabular}{l} Opts \\ Assignment is incomplete based \\ on prompt. \end{tabular} \\ \hline \begin{tabular}{l} Quality \\ youlapeser deacrietion \end{tabular} & \begin{tabular}{l} 5pts \\ Assignment exceeds expectations \\ and demonstrates critical thinking. \end{tabular} & \begin{tabular}{l} 3 pts \\ Assignment meets minimum \\ expectations and demonstrates \\ some critical thinking. \end{tabular} & \begin{tabular}{l} 0 pts \\ Assignment is below expectation \\ and lacks critical thinking \end{tabular} \\ \hline \begin{tabular}{l} Gramenar \\ venboecr desaivica \end{tabular} & \begin{tabular}{l} 5 pts \\ Assignment is written with correct \\ grammar usage. \end{tabular} & \begin{tabular}{l} 3 pts \\ Assignment is written with only a \\ few grammar issues. \end{tabular} & \begin{tabular}{l} 0 pts \\ Assignment is written with poor \\ grammar usage. \end{tabular} \\ \hline \begin{tabular}{l} Critical Thinking \\ vewhosesdeacbiotion \end{tabular} & \begin{tabular}{l} 5 pts \\ Assignment demonstrates high: \\ level of critical thinking and \\ problem solving rotative to the \end{tabular} & \begin{tabular}{l} 3 pts \\ Assignment demonstrates some \\ critical thinking and problem \\ solving relative to the prompt. \end{tabular} & \begin{tabular}{l} 0 pts \\ No critical thinking or a lack of \\ problem solving relative to the \\ prompt. \end{tabular} \\ \hline \end{tabular}