Eye closing cause campaign for Pepsi what if we applied and used the same cause but different techniques like a detailed summary and review book " Corporates Social Responsibilities Doing at Least Some Good for your company and Your Cause "Philip Kotler, to cover each technique and example with explanation 1. Cause Promotions 2.Cause-Related Marketing 3.Corporate Social Marketing 4. Corporate Philanthropy 5.Community Volunteering 6.Corporate social responsibilities