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SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations ANOVA Regression Residual Tota I Intercept Price Advertising 0.973336076 0.947383117

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SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations ANOVA Regression Residual Tota I Intercept Price Advertising 0.973336076 0.947383117 0.921074676 396.9256616 Coefficien ts 11069.70946 -869.5944002 0.662096078 11346942.93 630199.9233 11977142.86 Standard Error 862.8368827 127.3519866 0.130847875 5673471.467 157549.9808 t Stat 12.82943472 -6.82827511 5.060044552 36.0106135 p_ value 0.000212781 0.002405626 0.007180314 Significance F 0.002768536 Lower 95% 8674.090225 -1223.1802 0.298804136 Upper 95% 13465.3287 -516.0086005 1.025388021 Lower 95.0% 8674.090225 -1223.1802 0.298804136 Upper 95.0% 13465.3287 -516.0086005 1.025388021

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