No.l Distributionshave been accused ofdiscrinlinating against its smll-order custon1ers(2Sto 50casesji@' Southem territory when compared with same class of customers in other territory _ The company has classified marketing costs by territories. now lans to customers within each ten-itory_ Direct to customers Radio and newspapers Sales salaries Sales commission Delivery Sales travel cost Ilection cost 90,000 360,000 480,000 288,000 108,000 84 ooo Rs_1446 OOO e sales deparnent has fiarnished the followiugdat@tp Small order customers Medium order customers Large order customers Net sales (Rs.) Number of sales order taken Number of cases of product sold Relative shipping cost (per order) (Rs.) Number of customers Relative number of kilometers Travelled (per day per salespersons) Number of salespersons 15002000 2,500 10 4 13 2,000 1 sooooo 20 1,500 10 6 2: 500,000 30 2,000 16