can you oatar. years. ot a p upset. tnat be a enc E While Snapshot 10.2 depicted diverging goals between inter- ers, Mini Case 10.2 shows how conflicts can easily occur due organizational to diverging tional self-interests. Mini Case 10.2: Who 'owns' the customer? In many global organizations, there will be an ongoing political stru ggle between subsidiary and headquarters regarding the responsibility and authori ty of customer r management. This tension is frequently reflected in international projects dealing development of new products for a customer headquartered in the subsidi The local subsidiary sees its main competences in knowing the speaking the customer's language, knowing the market and sharing the or Ity for isfactory results should reside with the project team of the local subsidiary. local subsidiary usually lacks the resources to deliver the product or service the requires. Therefore, it has to draw on other units including headquarters for Headquarters, in return, prefers to have direct contact with the customer citing ease of direct communication. Although both parties belong to the same pursue the same project goal, namely fulfilling the customer's needs at a cost and time, the two organizational units often oppose each other and have with smooth co-operation, impacting on the overall results of an international Question What would you suggest in order to solve this intra-organizational conflict? Base your answ on the structural topics discussed in Chapter 6 and communication as discussed in Chapter}