f a market assessment reveals that a category is low share$/$high growth, the steps a category manager would take are:

Question $2$ options:

$$Review plan$-$o$-$gram and assortment

$$Review pricing

$$Review promotion item selection

$$Review product mix vs$.$ market

$$Delete poorest performing items$/$brands

$$Increase gross margins where possible

$$Continue current programs

$$Review pricing against margins

$$Add new items

$$Evaluate space in adjacent categories