f organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy
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Question:
f organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:Select one:
a
Increase the importance of the attribute to customers.
b
Increase the difference between the competition and the firm's brand.
c
Convert this determinant attribute into a nondeterminant one.
d
All of the answer choices
e
Both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.
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