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f organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be

f organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:Select one:
a.
Increase the importance of the attribute to customers.
b.
Increase the difference between the competition and the firm's brand.
c.
Convert this determinant attribute into a non-determinant one.
d.
All of the answer choices
e.
Both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.

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